Brian Storms served as Chairman and CEO of APX from 2008 to 2012. Before joining APX, he was CEO of Marsh, Inc., where he collaborated with the Clinton Global Initiative, the U.S. Climate Action Partnership, and the Pew Center on Global Climate Change. Prior to that, he held roles including President and CEO of Mercer Human Resource Consulting and President and CEO of UBS Global Asset Management Americas.

I am focused on creating structure to streamline workflow, and have established effective internal control to ensure compliance and safeguard the assets of the firm. I am continuously identifying ways to optimize efficiency through automation.

Joined APX in 2021

With extensive and diverse experience among public, startup, and growth-oriented energy firms, I am devoted to helping APX clients achieve their objectives as the global economy transitions to sustainable solutions.

I am a business developer, market strategist, and entrepreneur with a background in asset management, clean energy technology, and machine learning applications. I specialize in maximizing customer value through the implementation of new and existing products and services. 

I’ve been a longtime contributor to APX Power services, from joining the company as a Market Operator to my current position as Head of Power Services. I helped build out our product as the CAISO and ERCOT markets first went live, and I’ve led the integration of our product with all other American ISOs/RTOs, never losing sight of what is most important: delivering value to our clients.

I know our Power Products and Services inside and out. Having been a market operator, end-user, analyst, tester, project manager, product manager, and more, I can explain just about any aspect of what we do to anyone.

I’m an accomplished and results-oriented software leader with broad business experience in developing and deploying complex software solutions. I consider myself an expert technical lead.

Joined APX in 2000

I have been the main contributor to our Power sales for the last 8 years. I have deep domain expertise in the CAISO market and have assisted many of our clients in becoming certified Scheduling Coordinators or Scheduling Agents with CAISO. I’m responsible for new client implementation, managing certificate permissions, training and demos. I also manage client notifications and training on new ISO initiatives.

I take pride in ensuring that our clients are satisfied with their products and services.

I provide state-of-the-art DevOps by implementing and managing industry standard best practices and procedures. I govern our IT infrastructure spend, finding optimal ways of reducing costs. I also set automation testing standards across the organization and provide guidance to the QA team on our automation toolset.

I drove the successful delivery of several REC and Carbon APX Registries and continue to support and enhance them (MRETS, NAR, CAR, ACR, NCRETS, MIRECS).

I was deeply involved in the design and implementation of integrated inter-registry certificate transfer protocols between APX Registries.

I am actively involved in defining and developing frameworks that support the APX suite of products. I have implemented several software solutions across the environmental and energy markets.

Joined APX in 2021

I have an extensive background in energy and sustainability, including roles in business development, ESG consulting, SaaS solutions and retail power product management.  I take pride in developing strong relationships, striving to be a trusted partner for clients and delivering long term value.

At APX, I am focused on introducing clients to a best-in-class power market participation technology that will help them exceed their current and future power, resource optimization and sustainability goals.

I have held different roles within Operations and Client Services departments, becoming knowledgeable in the various ISOs and ever-changing market rules, providing customer service and streamlining procedures for more efficient processes.

I am the technology lead on our proprietary APX MarketSuite platform, supporting Wholesale Power Services, Demand Response, SCADA integrations and our Datamart offerings. I’ve ensured that this feature-rich solution is tracked continuously to maintain SLAs and performance levels by proactively managing capacity. I work closely with Product, Architecture, and IT teams to constantly deliver high quality feature enhancements on the product that adhere to defined architectural standards.

As a market operator, I have deep understanding of the CAISO and ERCOT markets. I continue to learn other ISO markets as our clients expand their portfolios, ensuring that they are managed successfully in all regions. I assist with energy scheduling, outages, and OATI tagging, possessing the market knowledge to provide the high level of service our clients expect from us.

I standardize QA procedures and develop test automation strategies across applications and services supported on the APX Power and Energy platforms. I analyze business and functional requirements, prepare test plans accordingly and develop test automations to monitor the quality of all applications in the development pipeline.

I’m responsible for designing and automating application functionality and tracking quality assurance metrics, monitoring application performance to ensure successful delivery.